I've been thinking about this for a while and with your help (special thanks to AlexWarrior!) I have an idea, that will at least act as an enticement.
In Vancouver Canada, during bike week they set up something called Celebration Stations. That is mobile 'stations' where cyclists can stop off during their commute to and from work, grab some snacks, other goodies, maybe have a mechanic have a look at their bike, enter a competition etc. It's generally a little station set up to celebrate cycle commuters and to say thank you to them.
|The new trend for fireworks on bikes to aid visibility meant every commute in Sydney was a celebration|
So how would that help to get drivers out of their cars? Surely that is just preaching to the converted!!?
Location, location, location!! You place these stations on the main commuter routes. Routes where cars are typically tailed back.
Imagine you are a driver stuck in a queue. A queue you get stuck in day in, day out. You're fed up of being stuck in that queue, but what can you do? You can't afford to move house closer to work, public transport would take even longer. You just have to put up and shut up.
Now imagine that whilst sitting there the driver notices more cyclists than normal filtering past the queue. Pesky cyclists. Who do they think they are!!? 20 minutes later and 100m further down the road, the driver spies what looks like a marquee at the side of the road. Peering over he notices a big sign....'Celebration Station'.
Eh? What's there to celebrate?
On closer inspection (easy to do at snails pace) he notices that the celebration is for cyclists. In fact the celebration is (and this is written in a poster nearby) a way of saying thank you to the cyclists for being one less car in the queue.
The driver looks at all the happy cyclists, notices that despite the fact that they have stopped off and had a bun (one which they will work off cycling to work), had a chat and a laugh, that they are still disappearing off into the distance whilst he/she is still stuck in that same damn queue....
Mmmm. Maybe I should look into this bike thing......
So what do you think? Let's make Bike Week next year a showcase for cycling, not just a quiet pat on the back for the already converted. Let's shout from the rooftops that cycling is FUNCTIONAL, FUN and FAST!
Who's up for celebrating?