tag:blogger.com,1999:blog-3805138158441245701.post1343727918596063504..comments2023-11-16T10:44:22.206+00:00Comments on The Mind of a Helmet Camera Cyclist: Vorsprung durch Fahrradunfallmagnatomhttp://www.blogger.com/profile/14920774671676488322noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-3805138158441245701.post-78638574533693015812013-03-11T23:20:40.623+00:002013-03-11T23:20:40.623+00:00Absolutely. Marketing alone can't achieve much...Absolutely. Marketing alone can't achieve much. Especially if the product (sharing space with moving motor vehicles) is something 98% of the population have not 'bought' for decades. (Yes, statistics say it's safer than you think, but perceptions matter tremendously.) <br /><br />Where marketing techiques and public relations strategy SHOULD be used for most effect, I would propose, is in winning over the public to the need - the need for safer streets and the fundamental role of better infrastructure, road design manuals and 'filtered permeability' (what's a catchier phrase for that?) in making streets into places people want to be.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3805138158441245701.post-61941822619597257542013-03-06T09:46:59.708+00:002013-03-06T09:46:59.708+00:00While the state of play for cycling is Not Good in...While the state of play for cycling is Not Good in Scotland, the truth on the roads is it isn't as bad as many/most people perceice (if all those people saying we are mad and/or doomed were right this blog wouldn't be here, I suspect).<br />So on the one hand marketing could have a use in pushing the reality and perception closer together, but TBH I can't see anyone rising to the challenge of saying "Hey, come cycling, you might think it's always a really shite and dangerous way to get about, but the reality is it's passably pleasant and passably safe! (some of the time)" Who could resist that message, eh?Peter Clinchhttps://www.blogger.com/profile/02975910923684361920noreply@blogger.comtag:blogger.com,1999:blog-3805138158441245701.post-49775679048669101222013-03-06T03:43:56.025+00:002013-03-06T03:43:56.025+00:00I agree that marketing is part of it. What isn'...I agree that marketing is part of it. What isn't is visions that are beyond the term of the current government *without* specific targets that fall within the current term. There is absolutely no accountability for the former and pollies know it. This latest spin campaign is simply a ploy to shut you cycling advocates up. Tell them to shove it and to give you a tangible target instead.Jim Moorehttps://www.blogger.com/profile/09993698182265743168noreply@blogger.comtag:blogger.com,1999:blog-3805138158441245701.post-26035324283089935092013-03-05T23:25:13.248+00:002013-03-05T23:25:13.248+00:00In your face marketing rarely succeeds play the su...In your face marketing rarely succeeds play the subtle detail - Suggest you invite more to join you on your commute and play on the 'what you are missing' strategy. People will always want something which looks better, especially if they notice they are missing out - like having time to stop for breakfast on the way to work rather than trying to eat on the move.... Dave Hhttps://www.blogger.com/profile/11574227829528072780noreply@blogger.comtag:blogger.com,1999:blog-3805138158441245701.post-56028651099659574542013-03-05T19:22:31.272+00:002013-03-05T19:22:31.272+00:00Marketing will 'sell' cycling for a day; i...Marketing will 'sell' cycling for a day; infrastructure could sell it for life...hellibirdhttps://www.blogger.com/profile/10799805593345736706noreply@blogger.com